We designed this packaging for a new multi-purpose beauty system. Similar to a sonic toothbrush, it has replaceable heads for cleansing, exfoliating and massaging the face and body. It was created like a book with a sleeve that opens to a tray of all the components. We've since have done different versions for Brookstone, Bed, Bath & Beauty and COSTCO.
We created an original version of the tub for this Pre-training Formula. Then, we designed 2 stick pack boxes for different target audiences and finally we rebranded the line as a more mainstream look and feel. Sometimes the market has to be tested before the right approach is defined.